Google Cryptocurrency Ad Ban Lifted

Google cryptocurrency ad ban

Big news has just been announced regarding the Google cryptocurrency ad ban. CNBC reported this morning that Google (NASDAQ:GOOGL) is lifting its ban on some cryptocurrency-related advertising and plans to allow regulated cryptocurrency exchanges to buy Google ad space in the US and Japan.

This new policy will start October 1st, 2018.

Google Cryptocurrency Ad Ban

Google announced its plans to restrict cryptocurrency-related ads back in March of this year, but it did not go into effect until June. The company wanted to protect consumers from fraud. Even now, with the ad ban largely lifted, Initial Coin Offerings (ICOs), crypto wallets, and trading and investment advice are still not allowed on its ad space.

“We don’t have a crystal ball to know where the future is going to go with cryptocurrencies, but we’ve seen enough consumer harm or potential for consumer harm that it’s an area that we want to approach with extreme caution,” Google’s Scott Spencer told CNBC at the time of its original ban.

At the time the crypto ad ban was announced, the cryptocurrency space had already lost $500 billion in value from its high in January. Many new and uneducated investors were fleeing the space and taking their money, as they had never seen the market in the red before.

>> Ripple Revamped Its Website for RippleNet and XRP Takes Off

At the time, there were many scammers infiltrating the space with bogus ICOs and hackers continued to hack into crypto exchanges. Google imposed its crypto ad ban to play it safe and now is slowly retracting from its original halt. Google’s move follows Facebook (NYSE:FB), which allowed preapproved cryptocurrency-related advertisers back in June.

Google parent company Alphabet earns roughly 85 percent of its total revenue from advertisements. In the first half of 2018, Alphabet booked nearly $55 billion in ad revenue.

Interested parties wanting to pay for Google ad space will need to apply for a certification to serve ads in each country individually. Today many of the top cryptocurrencies are seeing gains on the market, and the Google cryptocurrency ad ban lift may just be the reason.

Featured Image: Depositphotos/© rozelt

If You Liked This Article Click To Share

Author: Chelsea Roh

Source link

Related posts

19 Thoughts to “Google Cryptocurrency Ad Ban Lifted”

  1. I really enjoy reading through on this web site, it holds superb posts.

  2. [Café] 東區咖啡弄。女孩相聚約會~❤ @ ❤ Bonjour.Amanda 愛曼達購物。旅遊日誌♫ :: 痞客邦 :: [Café] 東區咖啡弄。女孩相聚約會~❤ @ ❤ Bonjour.Amanda 愛曼達購物。旅遊日誌♫ :: 痞客邦 ::

  3. A’PIEU 【底妝系列】鼻影修容擦擦筆的商品介紹 A’PIEU,底妝系列,鼻影修容擦擦筆

  4. Carlos Tevez spoke of his pride after being handed the iconic No 10 shirt upon signing a three-year contract with Juventus. Platini, Brady, Baggio, Del Piero… Tevez: Juve’s £10m insists he can handle the pressure of iconic jersey

  5. A hotel thousands of miles away in Hong Kong was perhaps an appropriate place for Jesus Navas to demonstrate he is ready to begin a new chapter in his life. Homesickness no longer an issue as speedy Navas settles in well at Manchester City

  6. January, it is said, is a bad time to do business. Either prices are inflated or you’re picking up problem players other clubs don’t want. Here, Sportsmail looks at five winter-window arrivals who have flopped… Juan Cuadrado, Wilfried Bony and Mauro Zarate among January signings who turned out to be top of the FLOPS

  7. Liverpool concluded their preparations for the new campaign with a victory and performance that suggests life without Luis Suarez might not be so daunting. Liverpool 4-0 Borussia Dortmund MATCH REPORT: Philippe Coutinho and Co destroy German side at Anfield in final pre-season friendly before Premier League start

  8. … [Trackback]

    […] Here you will find 77174 additional Info to that Topic: […]

  9. … [Trackback]

    […] Find More Information here on that Topic: […]

  10. … [Trackback]

    […] Information to that Topic: […]

  11. … [Trackback]

    […] Read More Info here on that Topic: […]

  12. … [Trackback]

    […] There you can find 23850 more Info to that Topic: […]

  13. … [Trackback]

    […] There you can find 93293 more Info on that Topic: […]

  14. … [Trackback]

    […] Here you can find 89681 more Information on that Topic: […]

  15. … [Trackback]

    […] Information to that Topic: […]

  16. … [Trackback]

    […] Read More here to that Topic: […]

  17. … [Trackback]

    […] Read More Information here on that Topic: […]

  18. … [Trackback]

    […] Info on that Topic: […]

  19. … [Trackback]

    […] Information on that Topic: […]

Leave a Comment