Tag: Web3

14 Web3 marketing strategies that can increase exposure and consumer trust

Cointelegraph Innovation Circle

Web3 has its share of high-profile influencers who have opened the door to consumer and business interest in the industry. While this creates a tide that can help raise the profile of all companies in the space, eventually a Web3 brand will need to find a way to stand out and stand on its own two feet. Traditional marketing methods like thought leadership, social media outreach and working for earned media coverage can all be leveraged by Web3 companies, but it’s also wise to lean into the space’s unique strengths,…

Near Protocol releases blockchain operating system for Web3

Ana Paula Pereira

The decentralized application (DApp) Near Protocol is releasing a new blockchain operating system, focusing on improving user experience on Web3 through a common layer for browsing and discovering open web resources, the company disclosed at the Web3 and innovation festival ETHDenver 2023. In an interview with Cointelegraph’s Turner Wright during the event, Near co-founder Illia Polosukhin spoke on how the ecosystem is moving closer to user’s needs and the release of the Blockchain Operating System (BOS). According to the Near team, the system works with any blockchain or Web2 backend, allowing…