Author: Inigo Vaca

Music NFTs a powerful tool to transform an audience into a community

Inigo Vaca

As one of the oldest entertainment industries in existence, the music business has experienced many technological advances that enhanced widespread adoption. The digitalization of music meant that artists could reach any audience across the world, and digital distribution gifted people with unlimited access to music.  With these advances in distribution came some drawbacks in music monetization. The way musicians make money in a digital format has reduced margins from media or video revenue. Artists have been pushed back to generating revenue from offline endeavors like concerts and selling merchandise as…

NFTs are changing the way photographers create and market content

Inigo Vaca

Since their explosion last year, nonfungible tokens (NFTs) have shown their appeal to collectors, investors and traders alike. They have especially gained attention in the art world, where an item’s provenance is everything, and owning the official, unique version of an item is much more valuable than a copy or duplicate. Some have postulated that artists creating and storing pieces on-chain can use the technology as proof of ownership for popular art forms. Among the various artforms to take advantage of NFTs, photography has also found its place, but what…