It’s time to redefine what has come to be known as the metaverse — a reimagined internet, integrating both established and new technologies (think mixed reality) — to Web3. Though possibilities appear to be plentiful, the ‘digital reality’ perception of the metaverse is too far off in the horizon and not currently widely relevant. Rather than focusing on the metaverse, then, businesses need to consider the real-life use-cases for Web3 — including decentralization, blockchain, and token-based economics — including crypto and non-fungible tokens (NFTs), to gauge their true value, sustainability,…