Built on Web3 technology, Road Code is being developed via a partnership between Velon, the company owned by many the world’s top cycling teams, and The HBAR Foundation. Together, they are… ‘delivering the first fan universe in pro cycling, built on the Hedera public network.’
A release from Velon added… ‘Unlike today’s centralised social media channels, Road Code is the next generation of platform, offering fans ownership via the representation of in-game assets, digital collectibles and team access tokens, all stored securely in a personal digital vault.’
Content is at the heart of the new Road Code platform, which is set for a first phase launch for the start of the 2023 cycling season.
‘Teams and riders will be delivering all access content to take fans behind the scenes and through the ups and downs of their lives at races and beyond.’
Velon is owned by: BORA-hansgrohe, EF Education-EasyPost, INEOS Grenadiers, Intermarché-Wanty-Gobert, Lotto Soudal, Quick-Step Alpha Vinyl Team, Team DSM, Team Jumbo-Visma, Trek-Segafredo, and UAE Team Emirates.
Velon’s proprietary live data system will be integrated with Road Code, delivering new insights into how fast and hard riders are performing in races. The platform will be a new home for the popular on-bike footage that Velon has pioneered over the past seven years.
Road Code will also contain a new and unique rider ranking system based not on what the riders won but on who they beat. The new system will aim to open the sport to fans in new ways – showing them the team and riders’ rankings for sprints, climbs, one day and Grand Tour racing. In time, amateur riders will be able to make direct comparisons between their performances and the elites.
Gaming will also be a part of the new platfrom, starting with a Fantasy Game complete with assets which fans can own and trade.
Graham Bartlett, CEO at Velon, said “Our mission is to create a first-of-its-kind platform that grants access to the most relevant and exciting cycling content for fans and sports lovers around the world.
“Road Code’s mission is to bring the best from the teams to the fans by creating a new community the fans can truly be part of. We want to invite everyone to participate in building the digital cycling universe of the future.”
Road Code is being built by Reality+ gaming studio, the Web3 developer partner, & Immortal Projects, a Danish venture studio who are building on the Hedera ecosystem and supported by The HBAR Foundation.
Underpinning the new platform, the Hedera network (with its native crypto token HBAR) is dedicated to having a limited carbon footprint and has adopted environmental sustainability as a core value – officially committing to carbon-negative network operations.
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Author: Gary
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