Starting at the dawn of the web, retroactively named Web 1, a new generation of writers and artists burst onto the internet independent of any publisher, promoter or label. In time, many of them would become leading cultural figures: writers and editors Cory Doctorow, Paul Ford and Choire Sicha, musicians Justin Bieber and Adele, comics artists Kate Beaton of “Hark! A Vagrant” and Randall Munroe of “xkcd” and political pundits Ana Marie Cox, Markos Moulitsas and Josh Marshall. All these and more first came to public notice on personal websites…